'Our customers love it and are sending all their friends." There is a lot of talk about the Brazilian Keratin Treatment. It is a treatment that has fabulous results. I am an African American hairstylist that also specializes in the Yuko Japanese Straightening. Once finding out about the Argan Protein Therapy and of course getting the education for it as well, I am amazed at the results. And yes it is good for African American hair. The results are remarkable. I have been doing it and I am a Yuko Technician, but I recommend the Argan Therapy on African American hair as well as the damaged hair that will get turned away from the Japanese straightening process. And yes it cost a bit more than the traditional relaxer (on AA hair) and your results are softer and healthier. It is a price break for those who already experienced the Japanese straightening. I have also treated some of my Yuko touchups with the Argan Therapy and they love it just the same. I am looking for more who have had bad results or experiences with the Japanese straightening , You will be amazed at how the condition of your hair will be with this treatment.