Phyto

PHYTO Paris .. Brand Story

It all started when Patrick Alès was a salon apprentice in Paris during the 1950’s.
He noticed that chemically-laden products were taking a serious toll on the hands of the hairdresser’s
and the hair of their clientele.
Fascinated by nature, he decided to study the power of plants,
their history of use in traditional medicine, and the role they might play
to reveal hair’s natural beauty. It was finding ways to rescue his clients’ dry,
bleached-out locks in the sixties that inspired his first products:
HUILE D’ALÈS and PHYTO 7.
In 1965, Patrick Alès presented PHYTO to the public along
with the opening of his very own salon near the Champs Élysées, still open today.